Google AdWords Ad Extension Features Explained

Filed under: Pay Per Click — Tags: , — Amy Kilgour

Google AdWords has added even more features to their interface. Although Ad Extensions have been around for a while, they’ve been hidden. These four Ad Extension features help practitioners make their ads include additional info, potentially increasing the CTR and Conversions.

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Google Launches Video Previews

Filed under: News,Video — Tags: — Brian

In another move that further indicates the importance of video for SEO, Google has launched instant video previews in their search engine results. Now when Google pulls a video result into their search engine results page, you will be able to instantly view four clips from the video right there on the SERP page before deciding if you want to click through to the full video.

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Twitter 5-Year Anniversary Numbers: Massive Growth

Filed under: Social Media — Tags: — Brian

Twitter’s 5-year anniversary of the first tweet is fast approaching, and in honor of the occasion they’ve released some data about the amount of use that Twitter receives. If you aren’t making use of Twitter to market your business yet, you should really take a look at this data — it is impressive!

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Email Campaign Frequency

Filed under: Email Marketing — Tags: — Brian

Email marketing remains one of the best ways for businesses to stay in touch with their customers and keep their company in the forefront of their customers’ minds. But how many mass emails should you send out? What’s the best eblast frequency? How many is too many, and how few is too few?

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Google Instant Search Autocomplete Manipulation

Filed under: News — Tags: , — Brian

Google launched their Google Instant search six months ago, which suggests possible search phrases in real time as you’re typing in your search. In addition to its potential to change search behavior, testing has also shows that Google instant search suggestions can be manipulated.

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