AdWords Search Network vs. Display Network: What is the Difference?

Filed under: Pay Per Click — Amy Kilgour

It can be confusing to understand the difference between the Search Network and the Display Network settings within your Google AdWords campaign. Ecreativeworks Internet Marketing Specialist, Amy, explains the difference between the two.

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Keyword Research: When Search Volume Lies

Filed under: Search Engine Optimization — Tags: — Brian

When you’re doing keyword research, it’s important to verify whether the search volume for your keyword phrase is really about your products or services. It’s not enough to just see what the search volume is using Google’s keyword tool: after all, there can be a big difference between apple and Apple.

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How to Tell if Your Website Sucks! Infographic

Filed under: Infographics,Internet Marketing — Brian

Ecreative Internet Marketing has released their new infographic: How to Tell if Your Website Sucks! This infographic breaks down some of the most common and egregious errors in the categories of website design, usability, and SEO. If items from this list apply to your website, it might be time for an emergency intervention!

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Google Launching New Panda Update Soon

Filed under: Internet Marketing — Tags: , , — Brian

At the SMX Advanced conference recently Google’s Matt Cutts said that a new change to the Google Panda algorithm has recently been approved and will be going live soon. This new change is targeted at scraper sites, which sometimes outrank the original sites whose content they’re stealing.

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Twitter to Automatically Shorten URLs in Tweets

Filed under: News,Social Media — Brian

Twitter has announced that they will now use their URL shortener to automatically shorten links in Tweets. More than just a convenience, this move could help increase Twitter click throughs, and reduce the likelihood of landing on a malicious site.

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