Facebook Timeline Page Profile Picture FAQs: Size and Selection

Filed under: Social Media — Tags: , — Amy Kilgour

Facebook logoWith Facebook revealing the new Facebook Page Timeline format,¬† SEO and social media¬† clients have been asking me what they should use as their page’s Facebook profile picture and new cover image, and what size the pictures need to be.

What Image to Use for Facebook Page Profile Pictures?

For your Facebook Page (Business or Company Page), it usually makes the most sense to use your company’s logo, possibly incorporated with your company’s name. There are situations in which it may make sense to change your profile picture, perhaps because your company released a new product you’d like to highlight, or you’d like to promote an event by changing your profile picture to this events’ flyer.

Profile Picture Size

With the onset of the new Facebook Timeline for Pages format, Facebook will no longer support the 180 x 540 pixels profile image after March 30, 2012.

The new Facebook Page Timeline Profile Image is 180 x 180 pixels. Keep in mind that a 15 pixel radius around your thumbnail will prevent your logo, or whatever you choose to use, from getting cut off in in a news feed or wall, where your comments and posts matter most.

Cover Image Size and Guidelines

The cover image allows 850 x 315 pixels, giving you a lot of space to communicate a message. However, that message has to creatively be communicated as no contact info, no website address, no pricing and no calls to action are allowed.

Hopefully these new Facebook Page Timeline format image specs will help you improve your Page’s Timeline format aesthetic and professionalism. Stay tuned for more of my Facebook How-To’s!

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3 Comments | Leave a comment

  • Cover image can not contain CALLS TO ACTION.. but what about the profile picture.. can the profile picture be A PLAY ARROW BUTTON?

    Comment by Pecky

  • Hi Pecky, thanks for your question. Facebook doesn’t currently address any particular restrictions for Facebook Page profile pictures, only cover images. If you do plan to do something like this for your page’s profile image, just keep in mind that Facebook users don’t often go to your Facebook page and it might not make the most sense for the Facebook users that are viewing your content via their feed.

    Comment by Amy

  • Can I make my profile picture transparent? If so, what is the best format?

    Comment by Karen

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