- Happy St. Patrick’s Day, and happy Friday! Hopefully everyone’s wearing green and feeling jolly. Before you head out the door...
- Happy Friday, everyone! We hope you’ve had a great week so far, and have something swell planned for the weekend....
- March is upon us, which means that really, honest-to-Gump spring is just around the corner. It’s been unseasonably warm in...
Images and Text in Email Marketing Campaigns
Nowadays the vast majority of all email programs disable images by default. This is why it’s so vital that your email marketing campaign is designed to be effective even if your subscribers don’t see a single image in the eblast.Comments (0) Read More
Tracking Opens in Email Marketing Campaigns
One of the metrics that you should be paying attention to in your email marketing campaigns is the email open rate. But be aware that this is probably the one email marketing metric that varies the most wildly away from the truth. Today we discuss how email opens are tracked in email campaigns, and why this metric is inherently inaccurate.Comments (0) Read More
Best Day of the Week to Send Mass Email Eblasts
If you run an email marketing campaign, one of the questions that inevitably comes up is “what is the best day of the week, or time of day, to send our your mass emails?” There has been a lot of research into the open and click through rates of email marketing campaigns, and today we share those results with you.Comments (0) Read More
Email Campaign Frequency
Email marketing remains one of the best ways for businesses to stay in touch with their customers and keep their company in the forefront of their customers’ minds. But how many mass emails should you send out? What’s the best eblast frequency? How many is too many, and how few is too few?Comments (0) Read More