Social media gets lot of buzz and attention, but despite being a part of the marketing plans in 80% of B2B businesses, it’s still far too often dismissed. Before you shrug off social media as part of your marketing plan, take a moment to understand what you’re passing up.
What is a content farm, and how are shady SEO professionals making use of them to sneak their way into top search engine results? A look at how content farms work, why they work, and what Google has to say about them.
Blogging for a B2B company is about more than just educating and interacting with your customers. Your B2B blog can add to the SEO of your website and greatly enhance your sites ability to rank well for your targeted keyword phrases. Learn why Google likes blogs so much, and the simple steps to keeping (and updating) an effective blog.
Adding social media share icons to your blog or website makes it easier for your readers to share your content. Content sharing increases backlinks, which is the foundation of SEO off-site strategy.
Google launched a significant change to their search algorithm that makes sites that copy (or steal) content from other sources less likely to rank in search engine results. While some SEOs are scrambling in damage-control mode, quality SEO that didn’t violate Google guidelines are unaffected, and at times even see a nice bump.
