The AOL Click Distribution by Rank Data
In 2006, AOL leaked search data of over 35 million search queries, including exactly how many people clicked on search results based on the ranking. This data has become the most commonly quoted statistics for Google click distribution — even though it did not come from Google results. Today we take a look at this AOL data, and the areas in which Google click distribution is probably different from this 5 years old AOL data.