Google’s latest announcement about yet more mobile-related search enhancements. The changes are good for smartphone searchers, but they continue to apply pressure to website owners to launch a mobile-optimized version of their site. The day that Google begins to use the presence of a mobile version as a ranking factors is nearly upon us.
Google’s Android smartphone platform continues it meteoric rise to claim nearly a 50% market share. Meanwhile competitors Microsoft and Apple team up to spend billions to acquire dubious patents in an attempt to sue Google to try to make Android more expensive. Currently Android is provided for free to smartphone manufacturers.
Mobile smartphones are a rapidly growing trend in the US, and the number of people accessing the web via smartphones is increasing exponentially. Recent research reveals exactly where people are using their mobile phones to search — and surprisingly the largest percentage — over 80% — are using them from home.
