How to Set Up a Facebook Brand or Company Page

Filed under: Internet Marketing,Social Media — Tags: , — Amy Kilgour

In a previous blog post, I explained the difference between a Facebook Page (Company or Brand) and a Facebook Profile (individual human profile). Now that the differences have been identified, I thought it would be helpful to take a moment to address just how to properly set up a Facebook Page for your company or brand.

First things first, one must have a Facebook Profile in order to set up a Facebook Page. Don’t worry, your personal profile information will not be accessible through the Page that you create.

Login to your Facebook Profile and go to www.facebook.com/pages. Click on “Create a Page” which you will find in the top right corner of the screen.

Next, you’ll see a screen that looks like this:

Here you can select the appropriate category for your company. Don’t worry, this can be changed at a later time if you’re not 100% sure which category your page should fall into.

Once the appropriate category has been selected, you can then enter in applicable information about your company or brand. Keep in mind the purpose of your Facebook page. If you’re a small business, you’ll want to include your address, website, phone number, hours your shop is open, etc.

Once you have checked on the box that reads, “I agree to Facebook Pages Terms,” click on, “Get Started” and your Facebook Page will look like this:

To use as an example, I created a page categorized under, “Organization” for Ecreativeworks Zucchini Bread Bakers.

Allow Facebook to walk you through the steps to optimize your Facebook page. Add a profile photo, suggest to friends, import contacts and start engaging!

When you’re writing the content, try to be objective and include only the relevant info about your company or brand that is valuable to your customer.

After you have 25 “Likes” or Fans, be sure to claim your Vanity URL. The Vanity URL will make it easier for people to find and remember your page.

Have fun! Play around and use the Tools and Apps that are available to make your Facebook Page a valuable component of your Internet Marketing plan.

Keep watching for more Facebook How-To’s!

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1 Comment | Leave a comment

  • I’m looking for a “Facebook Coach”. Being a non Facebook user, I’m looking for someone to guide/educate me in setting up a service provider business* on Facebook (*i.e. no “brick & mortar” storefront location). Guidance with the Category selection (Company vs. Product), Page vs. Group & development of About & Description narative sections also sought. I desire an understanding if/how Facebook could/not compliment my existing business website. Like a driver education program, I would prefer to be a student doing the driving through the Facebook pages vs. watchpng someone “drive” through them. Where could I find such help?

    Comment by jim

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