We had an interesting seminar this morning about the use of videos for your website. It was presented by one of our staff members, Hal, who has a remarkable amount of history in taking, editing, and producing video content for websites and businesses ranging from industrial B2B clients all the way to comic book convention …
YouTube is the second largest search engine in the world, and video is an ever increasing component of SEO, with video results often outranking standard web results. Video XML sitemaps are one way to optimize your video content and help get it ranked in Google.
Recent research reveals that over 170 million united states internet users watched online video in February — over half the population of the US. The research also gave a deeper look into how much time these people spend watching video, and which video content providers are the most popular.
In another move that further indicates the importance of video for SEO, Google has launched instant video previews in their search engine results. Now when Google pulls a video result into their search engine results page, you will be able to instantly view four clips from the video right there on the SERP page before deciding if you want to click through to the full video.
Video content for you website is an increasingly important part of your search engine optimization and internet marketing strategy, even for B2B businesses and companies in the industrial industry. Find out why video is so important today, and what you’re site is missing out on by not including video content.