Category «Search Engine Optimization»

Join the discussion about search engine optimization or SEO. Discuss techniques, strategies and changes in the search engine algorithms.

Know the Language of Ignorance

Whenever we start an SEO program here at Ecreative, one of the very first things we do is dig into the keyword research. Even if the client already knows what keywords they want to target, we can’t in good conscience start work until we know what we’re going after, who the competition for those phrases …

Google Shopping Feed Goes Paid Only

In a startling move that, frankly, is still blowing my mind, Google has for the first time moved a free organic search service to a paid inclusion model. Google has announced that the Google Shopping Feed is moving to be paid inclusion only, and this change will be complete by the end of summer. Once …

Google Bans SEO Agency iAcquire for Buying Links for Clients

Google has deindexed prominent SEO agency iAcqire’s sites for buying links for their clients. iAcquire’s sophisticated link-buying operation was exposed when they sent a request to the wrong website, and Google reacted with the banhammer in just one day after their client fessed up and threw them under the bus.

Link Directories De-Indexed by Google

Google has begun deindexing large numbers of general and niche web directories. These are sites that really exist as a vehicle for low-quality SEO linkbuilding. If Google continues on this track, it seems likely that press release sites and article directories are the likely next targets of Google’s spam crusade.

The Linkbuilding Continuum

One of the most difficult, involved, debated and important parts of SEO is linkbuilding — accumulating those backlinks to a website that build it’s authority in the eyes of search engines. Because it’s so important, it’s also become one of the most manipulated aspects of SEO, leading to a constant battle between search engines and …