Category «Email Marketing»

Images and Text in Email Marketing Campaigns

Nowadays the vast majority of all email programs disable images by default. This is why it’s so vital that your email marketing campaign is designed to be effective even if your subscribers don’t see a single image in the eblast.

Tracking Opens in Email Marketing Campaigns

One of the metrics that you should be paying attention to in your email marketing campaigns is the email open rate. But be aware that this is probably the one email marketing metric that varies the most wildly away from the truth. Today we discuss how email opens are tracked in email campaigns, and why this metric is inherently inaccurate.

Best Day of the Week to Send Mass Email Eblasts

If you run an email marketing campaign, one of the questions that inevitably comes up is “what is the best day of the week, or time of day, to send our your mass emails?” There has been a lot of research into the open and click through rates of email marketing campaigns, and today we share those results with you.

Email Campaign Frequency

Email marketing remains one of the best ways for businesses to stay in touch with their customers and keep their company in the forefront of their customers’ minds. But how many mass emails should you send out? What’s the best eblast frequency? How many is too many, and how few is too few?