Category «Website Design»

Case Study: Reducing Internal Links Improves Rankings

In the months since we released our Internal Link Juice Tool, we’ve been using it ourselves to help clients improve the internal link structure of sites and as a result improve search engine rankings. Reducing the number of navigation links allows more benefit to flow from each link on the site, and since the navigation …

Internal Links and Site Structure: Hierarchy

Today we’re moving on to the second part of our short series on internal linking Yesterday we talked about internal link anchor text. Today we’re going to talk about overall site hierarchy and how it affects your ability to rank. Search engines analyze a lot of different factors of links to determine how much they …

Whitepaper: Mobile Trends for Industrial vs B2C Websites

Do you need a mobile version of your website? With the meteoric rise in smartphones over the last few years more and more people are accessing the internet via their mobile devices. Ecreativeworks has just published a whitepaper examining the percentage of traffic to both industrial and B2C website from mobile devices, the share of each mobile platform, and the projected growth of mobile access to industrial and B2C sites.

Website Redesign SEO Checklist

A website redesign can have extremely effective SEO benefits as long as your designer or design firm keep the SEO impacts of their actions in mind. Here is a checklist of items to make sure your website designer is aware of before starting any redesign project.

Splash Pages are the Devil

Splash pages on websites — those welcome screens or intro videos — are an archaic design feature that just refuses to die. Splash pages are very user unfriendly, research shows that users hate them, and they significantly hurt the SEO authority of your site.