- Hi Industrial B2B Marketers – I just wanted to give you a quick heads up. I’ve seen it a few...
- Last month, Google announced that they will be making a big change that will affect both phrase and exact match...
- Google has just recently released their most recent update. The Google webspam update, also known as the Penguin update. The...
Google +1 on Display Ads
The Google +1 button is now showing on Google display network ads, and the +1 is tied to the landing page the ad is linking to, rather than the ad itself. This means you can leverage +1s to your site to improve the performance of your ads.
Comments (0) Read MoreEcreative Renews Status as Official Google AdWords Certified Partner
Ecreative has become a Google AdWords Certified Partner for the 2nd year in a row. Amy shares the perks of this certification and the work involved.
Comments (0) Read MoreGoogle’s Research on PPC vs Organic Clicks
Google released research on PPC cannibalization of organic results; unfortunately they did not take organic ranking into account, which renders the results fairly meaningless. They did, however, provide a simple equation that you can use to determine if your PPC campaign is worthwhile.
Comments (1) Read MoreAdWords Search Network vs. Display Network: What is the Difference?
It can be confusing to understand the difference between the Search Network and the Display Network settings within your Google AdWords campaign. Ecreativeworks Internet Marketing Specialist, Amy, explains the difference between the two.
Comments (2) Read MoreGoogle to Start Charging for Some Adwords Phone Extension Calls
Google has offered adwords advertisers the ability to use a unique Google-provided phone number in their ads that re-route to their phone line. The advantage of using the Google number is that all calls to that number could be automatically tracked via call metrics, giving a far better view of how the adwords campaign was performing. But starting in May, Google will be charging $1.00 for manually dialed calls to that number.
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