- Happy St. Patrick’s Day, and happy Friday! Hopefully everyone’s wearing green and feeling jolly. Before you head out the door...
- Happy Friday, everyone! We hope you’ve had a great week so far, and have something swell planned for the weekend....
- March is upon us, which means that really, honest-to-Gump spring is just around the corner. It’s been unseasonably warm in...
Google Adds More Analytics Data to Adwords
Google has recently updated Adwords to incorporate a lot more data from Google Analytics. You can now synch your accounts so that you can pull bounce rate, average visit duration, and pages per visit into the Adwords interface. This allows you to quickly view valuable data at a glance in Adwords instead of digging around […]Comments (0) Read More
Google +1 on Display Ads
The Google +1 button is now showing on Google display network ads, and the +1 is tied to the landing page the ad is linking to, rather than the ad itself. This means you can leverage +1s to your site to improve the performance of your ads.Comments (0) Read More
Ecreative Renews Status as Official Google AdWords Certified Partner
Ecreative has become a Google AdWords Certified Partner for the 2nd year in a row. Amy shares the perks of this certification and the work involved.Comments (0) Read More
Google’s Research on PPC vs Organic Clicks
Google released research on PPC cannibalization of organic results; unfortunately they did not take organic ranking into account, which renders the results fairly meaningless. They did, however, provide a simple equation that you can use to determine if your PPC campaign is worthwhile.Comments (1) Read More
AdWords Search Network vs. Display Network: What is the Difference?
It can be confusing to understand the difference between the Search Network and the Display Network settings within your Google AdWords campaign. Ecreativeworks Internet Marketing Specialist, Amy, explains the difference between the two.Comments (7) Read More