Ecreative Renews Status as Official Google AdWords Certified Partner

Filed under: Pay Per Click — Tags: — Amy Kilgour

Ecreative has become a Google AdWords Certified Partner for the 2nd year in a row. Amy shares the perks of this certification and the work involved.

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Google to Start Charging for Some Adwords Phone Extension Calls

Filed under: News,Pay Per Click — Tags: — Brian

Google has offered adwords advertisers the ability to use a unique Google-provided phone number in their ads that re-route to their phone line. The advantage of using the Google number is that all calls to that number could be automatically tracked via call metrics, giving a far better view of how the adwords campaign was performing. But starting in May, Google will be charging $1.00 for manually dialed calls to that number.

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Google Blimp Ads, the newest Google AdWords Release

Filed under: News — Tags: , — Amy Kilgour

In exciting news from Google AdWords, Google has rolled out their newest product: the Google Blimp, or gBlimp slated to be released in May. Soon you’ll be seeing the gBlimp flying over your city, displaying AdWords to an even larger audience than before. Google claims that it not only takes your ads to new heights, […]

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PPC: Should You Buy Ads when You Rank Organically?

Filed under: Pay Per Click — Tags: , — Brian

Pay per click is a fast and sure way to the very top of Google search results, but once your SEO has you ranking organically for those phrases, should you stop paying for those ads? Can it be worthwhile to pay for ads when you already rank well organically?

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Google AdWords Ad Extension Features Explained

Filed under: Pay Per Click — Tags: , — Amy Kilgour

Google AdWords has added even more features to their interface. Although Ad Extensions have been around for a while, they’ve been hidden. These four Ad Extension features help practitioners make their ads include additional info, potentially increasing the CTR and Conversions.

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