Category «Search Engine Optimization»

Duplicate Content vs. Duplicate Content

Google’s Panda algorithm update brought a lot of focus on duplicate content, with sites getting punished in rankings even if only a handful of their pages had duplicate content. But not all duplicate content is bad — learn the difference between the kind of duplicate content that could get you punished in the rankings, and the kind of duplicate content that won’t.

Google Panda Change & SEO Impact on Ecommerce Sites

Google has released some new information about their latest Panda algorithm change that could have significant impact on many ecommerce websites — especially those with many similar products. Find out what has changed, and what you need to do to the SEO of your ecommerce sites to take advantage of the Panda algorithm change and gain in Google rankings.

Is Domain Age Important SEO for Google Rankings?

Is the age of your domain important for your ability to rank well in Google results? And if so, just how important is domain age to your SEO? Ecreative IM tackles the question with simple answers, including what Google themselves has to say on the importance of domain age in their rankings.

Google Click Distribution – How Important is Number One?

Just how important is the number 1 position on Google? How many people click on the number 1 spot vs the number 2 and number 10 spot? Ecreative IM takes a look at some research that suggests exactly what the click distribution is for search engine results pages.

JC Penney Busted for Paid Links

Retailer giant JC Penney was recently exposed in a New Times Article for engaging in Black Hat SEO practices, including paying for thousands of links. The result? Google slammed them in the search engine results, dropping their rankings from number one into complete obscurity.