The Linkbuilding Continuum

Filed under: Search Engine Optimization — Brian

One of the most difficult, involved, debated and important parts of SEO is linkbuilding — accumulating those backlinks to a website that build it’s authority in the eyes of search engines. Because it’s so important, it’s also become one of the most manipulated aspects of SEO, leading to a constant battle between search engines and […]

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Google+ for Business Cover Image Size and Updates

Filed under: Internet Marketing,Social Media — Amy Kilgour

If you haven’t headed over to your  Google+ Business Page lately, it may be worth a look. Google+ has rolled out several new improvements that may be worth noting. Cover Image The most obvious and visual image you’ll notice is the cover image upgrade. Cover image restraints are 940 x 180 pixels. It’s possible to […]

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Google Webspam “Penguin” Over-Optimization Penalty Hits

Filed under: Internet Marketing — Brian

Google has confirmed that it has begun rolling out the over-optimization penalty that Matt Cutts first talked about in March. Now called the “Penguin” update, the goal of this is to target spammy SEO tactics, including keyword stuffing, excessive reciprocol linking, and selling links. As always Google is not saying exactly what triggers the algorithm, […]

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Case Study: Reducing Internal Links Improves Rankings

In the months since we released our Internal Link Juice Tool, we’ve been using it ourselves to help clients improve the internal link structure of sites and as a result improve search engine rankings. Reducing the number of navigation links allows more benefit to flow from each link on the site, and since the navigation […]

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Pinterest Added to WordPress Social Plugin

Filed under: Blogging,News,Social Media — Brian

Please note: Support for this plugin is no longer available. After tallying over 34,000 downloads of their original WordPress plugin, Ecreative Internet Marketing has developed an upgraded version. The plugin is now available for free download.\ 3 April 2012—Following last year’s successful launch of their “Trackable Social Share Icons,” the Ecreative Internet Marketing team have […]

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