Google has begun deindexing large numbers of general and niche web directories. These are sites that really exist as a vehicle for low-quality SEO linkbuilding. If Google continues on this track, it seems likely that press release sites and article directories are the likely next targets of Google’s spam crusade.
Yes, it’s true, really true. Another Facebook update. I can assure you that you’re not reading, The Onion. Beginning late last week, you may have looked at your Facebook Brand Page’s recently updated Timeline format and thought, “hmmmm, something looks off.” If these thoughts crossed your mind, you were right. Facebook quietly announced a profile …
If you haven’t headed over to your Google+ Business Page lately, it may be worth a look. Google+ has rolled out several new improvements that may be worth noting. Cover Image The most obvious and visual image you’ll notice is the cover image upgrade. Cover image restraints are 940 x 180 pixels. It’s possible to …
Google has confirmed that it has begun rolling out the over-optimization penalty that Matt Cutts first talked about in March. Now called the “Penguin” update, the goal of this is to target spammy SEO tactics, including keyword stuffing, excessive reciprocol linking, and selling links. As always Google is not saying exactly what triggers the algorithm, …
In the months since we released our Internal Link Juice Tool, we’ve been using it ourselves to help clients improve the internal link structure of sites and as a result improve search engine rankings. Reducing the number of navigation links allows more benefit to flow from each link on the site, and since the navigation …
