Category «Search Engine Optimization»

Case Study: Reducing Internal Links Improves Rankings

In the months since we released our Internal Link Juice Tool, we’ve been using it ourselves to help clients improve the internal link structure of sites and as a result improve search engine rankings. Reducing the number of navigation links allows more benefit to flow from each link on the site, and since the navigation …

Google De-Indexing Private Link Networks

Just after Google’s announcement that they were going to hit over-SEO’d sites, they have struck out to de-index many private link networks over the past week. This strike against the link networks appears to be unrelated to the over-optimization algorithm change Cutts talked about, which we’re still waiting to see in the weeks ahead. The …

Google to Penalize Over SEO’d Sites

Some breaking news from SXSW spotted by Barry Schwartz: Google’s Matt Cutts said that they are actively working on an algorithm update to target what Matt called “overly-optimized” sites, where aggressive SEO has given them a somewhat unfair ranking advantage, sometimes over sites that have better content. Here is the direct quote from Matt Cutts: …

Internal Links and Site Structure: Hierarchy

Today we’re moving on to the second part of our short series on internal linking Yesterday we talked about internal link anchor text. Today we’re going to talk about overall site hierarchy and how it affects your ability to rank. Search engines analyze a lot of different factors of links to determine how much they …