Category «Search Engine Optimization»

Google Monthly Algorithm Updates: Dec 2011

Google has announced that they will be starting a monthly series listing some of the more significant algorithm updates they’ve made in the past month. This month’s update includes algorithm changes to help detect scraper sites better, and to devalue parked domains — those one-page sites with nothing but ads on them that are waiting for someone to offer them a fortune for their domain name.

Yahoo Site Explorer Shuts Down – No Good Alternatives

Yahoo Site Explorer officially shut down today, removing the best (and arguably only viable) free backlink tool on the web. With Bing apparently unwilling to fill that role, we take a look at what kind of alternatives there are to Yahoo Site Explorer, both free and paid.

Understanding the Longtail of Keywords

Longtail keywords are something we talk about in SEO a lot, but probably don’t spend enough time stressing just how important they are. Your longtail searches are far more important than your big money searches, in terms of the amount of traffic they can send you. Today we take a look at the longtail with examples of just why it’s so crucial.

Does Google Consider SEO to be Spam? No!

Google’s Matt Cutts went on record last week to answer a recurring question in the outskirts and corners of the SEO world: does Google consider SEO to be spam? The idea behind the question is that the SEO firm’s job is, ultimately, to manipulate search engine results to that their clients rank better: to perform …