Case Study: Reducing Internal Links Improves Rankings

In the months since we released our Internal Link Juice Tool, we’ve been using it ourselves to help clients improve the internal link structure of sites and as a result improve search engine rankings.
Reducing the number of navigation links allows more benefit to flow from each link on the site, and since the navigation links [...]

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Pinterest Added to Wordpress Social Plugin

Filed under: Blogging, News, Social Media — Brian

After tallying over 34,000 downloads of their original Wordpress plugin, Ecreative Internet Marketing has developed an upgraded version. The plugin is now available for free download.\
3 April 2012—Following last year’s successful launch of their “Trackable Social Share Icons,” the Ecreative Internet Marketing team have released an updated, new-and-improved version of the popular Wordpress blog plugin. [...]

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Google De-Indexing Private Link Networks

Filed under: News, Search Engine Optimization — Tags: — Brian

Just after Google’s announcement that they were going to hit over-SEO’d sites, they have struck out to de-index many private link networks over the past week. This strike against the link networks appears to be unrelated to the over-optimization algorithm change Cutts talked about, which we’re still waiting to see in the weeks ahead.
The first [...]

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Spirit Week Face-Off

Filed under: Internet Marketing — Brian

It’s spirit week here at the Ecreative Internet Marketing offices. It’s hard to believe it’s already been a year since the last one. Management has cooked up another week worth of contests to pit the employees against each other in a brutal no holds barred contest that will somehow improve “team” spirit.
Yeah, the winning team’s [...]

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Google to Penalize Over SEO’d Sites

Some breaking news from SXSW spotted by Barry Schwartz: Google’s Matt Cutts said that they are actively working on an algorithm update to target what Matt called “overly-optimized” sites, where aggressive SEO has given them a somewhat unfair ranking advantage, sometimes over sites that have better content.
Here is the direct quote from Matt Cutts:
We don’t [...]

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