JC Penney Busted for Paid Links

Retailer giant JC Penney was recently exposed in a New Times Article for engaging in Black Hat SEO practices, including paying for thousands of links. The result? Google slammed them in the search engine results, dropping their rankings from number one into complete obscurity.

Why Video is Such an Important SEO Tool

Video content for you website is an increasingly important part of your search engine optimization and internet marketing strategy, even for B2B businesses and companies in the industrial industry. Find out why video is so important today, and what you’re site is missing out on by not including video content.

5 Free WordPress Plugins to Stop Comment Spam in 2011

Wordpress blogs are an excellent tool for making your website more attractive to search engines. Unfortunately dealing with automated comment spam goes hand-in-hand with having a blog. Here are 5 effective and free tools to deal with comment spam on your Wordpress blog. These plugins will handle spam for you and allow you to focus on blogging.

SEO Basics: What is Bounce Rate on a Website?

What is a bounce rate on our website? What is considered a good bounce rate and what’s considered a bad bounce rate? And what exactly does the bounce rate tell us about our website and our site’s SEO? This SEO Basics article explains bounce rate and how to use this metric to learn what users think of your site.

5 Free WordPress Plugins for SEO in 2011

A blog is one of the best tools available to increase the authority of your website in the eyes of search engines — by creating content and regular updates for your site. These 5 free and easy-to-use plugins will supercharge the SEO potential of your Wordpress blog to drive more traffic to your blog, and increase your search engine rankings.