A simple formula that shows exactly how much money your website can generate, and how to break this formula down further and further into the component variables to find easy, bite-sized pieces you can tweak to improve your website’s revenue.
Search engine Bing’s integration with Facebook just went into hyperspeed. If you’re logged into Facebook, Bing will now show you Facebook results throughout their search engine results page. They’ll encourage you to Like pages on the internet, direct you to friends, display your friends’ recommendations, strangers’ recommendations, and even automatically post to your Facebook feed.
A question that comes up from time to time in the SEO world from small business owners is “Why pay for SEO? Can’t I just learn to do it myself?” This is especially prevalent after reading an article giving a broad overview of SEO techniques. The answer is simple: yes you can learn SEO, just like you can learn to be a veterinarian. But don’t try to operate on your cat after reading a few online articles.
Do you hear everyone talking about social media these days — Twitter and Facebook and those sites — and wonder what the heck the big deal is? Ecreative Internet Marketing has put together a simple infographic that demonstrates the reason 86% of B2B firms are using social media as part of their marketing plan, including statistics on B2B buyers and how social media impacts lead generation.
Optify has released new research of over a million click-throughs in an attempt to predict what percentage of people click on the first result of Google, vs the second, third, etc. We’ve seen research like this before dating back to 2006, but this is certainly the most recent research, and with the changing face of Google results — with social, images, and media as well as geo-targeted search — it’s always good to see recent research. Interestingly, the Optify study shows the lowest click through percentage for the number one Google position of any study to date.
