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Ecreative Internet Marketing is dedicated to creating and maintaining sites that are fully optimized for both search engines and web users. By paying attention to how you set up your website’s navigation, you have the opportunity to optimize your visitors’ experience and encourage search engines to spider your site deeply and index more pages.
 
For example, how does Flash or image-based navigation affect usability and SEO? Flash menus can prevent search engines from exploring your site and if your visitors don’t have the right version of Flash, they won’t see your navigation at all. Image-based navigation is also difficult for search engines to dive into, because search engines can’t read the image text.  You’ll lose out on the opportunity to gain ranking for important keywords in the navigation.

Every page in your site is an opportunity to incorporate the keywords and phrases that will bring you traffic. Good navigation is an important part of search engine optimization to making sure the search engines reach every page and rank you for the keywords you’re focusing on.  When working with your site, we make sure each navigation link contains appropriate keywords to ensure relevance and enhanced page rank. Your menu is a major roadmap to your site, both for search engines and your potential customers. 

Contact Ecreative today for help with making your site more search engine friendly!



Internet Marketing Blog
Google Page Layout Algorithm Change  –  Mon, 23 Jan 2012

Google recently announced another update to their search ranking algorithm, that now takes the layout of a page into account. This change is specifically targeted at penalizing sites that have too many ads — or content that looks to Googlebot like ads — up toward the top of the page. The idea here is that [...]

Google Reaches Record Revenue in Q4 2011  –  Fri, 20 Jan 2012

Google has released it’s fourth quarter earnings, showing that it made over 10 billion dollars in revenue in the fourth quarter. Despite this new record earnings, Google’s stock price fell 9% after the announcement. While Google reported record earnings their profits were only modestly up year over year, and analysts had been expecting Google to [...]

Today many leading tech and web companies are protesting the SOPA and PIPA bills in the house and senate, respectively. Wikipedia is probably the largest name among the sites that are actually going dark — showing no content at all on the sites except a note about the protest. Google is the biggest name among [...]



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An Internet Marketing Group of Ecreativeworks, Inc. – An Industrial Web Design Company.