B2B Social Marketing |
Contact Us
|
Free SEO Report
|
Request a Quote
|
Industrial Marketing Blog
|
Social Media Marketing in the Industrial and B2B Sector
Business and B2B social marketing has many benefits, including the ability to reach customers and prospects directly and keep them up to date on your company and services. The B2B world has embraced social media recently, with a reported 86% of B2B companies including social media as part of their marketing efforts.
The most common social media sites used by B2B businesses are LinkedIn, Twitter, and Facebook. While merely establishing a presence on these social media sites give you the ability to be found by the increasing number of B2B buyers who prefer to engage with suppliers via social media -- as well as providing additional backlinks for your SEO -- the true benefit of social marketing comes when you regularly update your social media profiles and engage with your customers through social media. As one example, research shows that small and medium B2B businesses with at least 50 Twitter followers generate twice as many online leads! In fact, small to medium B2B businesses benefit more from social marketing than larger businesses.
Furthermore, 37% of B2B buyers said they posted questions on social media sites before purchasing to look for suggestions, and 20% of B2B buyers connected directly with prospective suppliers before making a purchasing decision. As the buyers in the industrial and B2B markets get younger, the importance of social marketing grows.
Find more fascinating B2B social marketing statistics from the Ecreative Internet Marketing B2B Social Media Infographic.
Learn more about how social marketing and Ecreative can help your website grow by increasing its visibility across the internet – not just in the search engines. Contact Us to find out how we can tailor a social marketing program to your specific business.
View Social Marketing 101 : Definitions of common social media terms.
| Internet Marketing Blog
Google Page Layout Algorithm Change – Mon, 23 Jan 2012 Google recently announced another update to their search ranking algorithm, that now takes the layout of a page into account. This change is specifically targeted at penalizing sites that have too many ads — or content that looks to Googlebot like ads — up toward the top of the page. The idea here is that [...] Google Reaches Record Revenue in Q4 2011 – Fri, 20 Jan 2012 Google has released it’s fourth quarter earnings, showing that it made over 10 billion dollars in revenue in the fourth quarter. Despite this new record earnings, Google’s stock price fell 9% after the announcement. While Google reported record earnings their profits were only modestly up year over year, and analysts had been expecting Google to [...] Google & Leading Tech Companies Protest SOPA – Wed, 18 Jan 2012 Today many leading tech and web companies are protesting the SOPA and PIPA bills in the house and senate, respectively. Wikipedia is probably the largest name among the sites that are actually going dark — showing no content at all on the sites except a note about the protest. Google is the biggest name among [...] |
An Internet Marketing Group of Ecreativeworks, Inc. – An Industrial Web Design Company.