Wordpress Trackable Social Share Icons
Please Note: Support is no longer available for this plugin.
Along with our Blog Development services, Ecreative Internet Marketing has also developed a custom Wordpress plugin, Trackable Social Share Icons, to aid our clients in monitoring the social reach of their blogs by allowing clicks on the social share icons to automatically track in Google Analytics. This plugin is also provided free to the Wordpress community, and can be downloaded at Wordpress.org. Compatible with Wordpress 3.2.1, requires Wordpress 2.9 or higher.
Latest Update: v1.3 added Pinterest and new Google +1 in-line icon sets.
The Trackable Social Share Icons plugin places social media icons on your blog posts, pages, and/or exerpts -- including Facebook, Facebook Like, Google +1 and Twitter icons, as well as a dozen others. When a user clicks on the social media icon, they get a small window that auto-populates with the blog post title and a shortened URL -- all without ever leaving your blog page. Whenever anyone clicks on one of the icons, that click will automatically be tracked within your Google Analytics (a very common question we're asked is how to track those clicks). You'll be able to see which social media outlet is shared the most, and exactly how many clicks each icon got, and which pages users are clicking from.
The plugin is completely customizable, allowing you to choose which social media icons appear, customize what icon style to use, and exactly what size to make them -- you can even upload your own custom icons. You can choose to disable the icons on certain posts or pages, or only place them on certain posts or pages via shortcode. Click data is not shared with us or any third party -- only someone with access to your Google Analytics will be able to see it.
Trackable Social Share Icons Google Analytics tracking works only with the newer, asynchronous Google Analytics (see FAQ). If you don't have Google Analytics, Trackable Social Share Icons will still work, you just won't be able to track your clicks.
Trackable Social Share Icons is completley customizable, allowing you to choose the look that fits best with your blog. Customization is easily handled from the admin interface, letting you select exactly what you want, including:
Anytime a user clicks on an icon to share your blog post or page, that click is automatically tracked in Google Analytics. You can find this data in Google Analytics under Content > Event Tracking. Your click data will appear as "SocialSharing" and will be broken out by social media type (Twitter, Facebook, etc) and you can drill down to see exactly which pages were shared, and how many times each page was shared via that social media platform.
Social media is growing exponentially, and has become one of the most common ways of online communication. Social media is one of the strongest and fastest ways to share information about your company, blog, or products. Social media also has very valuable SEO benefits -- every time someone shares a link via Twitter or Facebook, that is another backlink pointing to your site. And everytime someone else retweets or reshares that link, that's yet another backlink -- not to mention the traffic that your site can gain as people follow those links. Additionally, Bing is now heavily incorporating Facebook Likes into its ranking algorithm, making social media an integral part of search engine optimization.
Futhermore, Google is beginning to incorporate social media results into its standard search results, and indicators suggest that social media signals are going to become an increasingly significant part of Google's algorithm. Social media is increasingly a non-optional part of every SEO strategy.
Ecreative Inernet Marketing developed Trackable Social Share Icons after our clients grew frustrated with the existing Wordpress plugin options for social share icons. Often the icons were implemented in a way that was unattractive or not customizable, and they were implemented in a way that made it impossible to track the clicks in Google Analytics. Sometimes the plugin had a separate site with it's own tracking analytics, which never worked as promised.
When we did finally find a plugin solution that was trackable, we learned that all of those clicks were also being reported to a 3rd party marketing agency that collected shocking amounts of data on your users to provide targeted marketing. Not only was this 3rd party tracking somewhat unethical, it also slowed down page load times. Finally we realized that if we wanted a social sharing plugin that worked right and looked good, we'd have to make it ourselves.
If you have any questions about Trackable Social Share Icons, please see our FAQ.
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